“As designers, we should be presenting ideas that go beyond the feel of the fabric,” Matthew Williams, designer of New York-based label Alyx, told us in HEROINE 6. Known for his artisanal techniques and commitment to innovative design, it’s a belief that extends to Williams’ new Nike collaboration: using computational design and analysed data monitoring motion, heat and sweat zones to create “a new way of manufacturing sport standard.”
“The Nike design team have gathered extensive amounts data from athletes and the human body which influenced the way we designed my collection,” says Williams. “It allows us to see things or take things further than we might otherwise. It helps to create a different perspective that we can build around.”
While the phrase ‘wearable technology’ may conjure images of LED belts and sound activated equalizer t-shirts (!!!), this collection sits comfortably on the opposite end of the style spectrum. Featuring menswear, womenswear and unisex pieces, the line-up features tank tops, t-shirts and leggings alongside accessories including towels and Williams’ reinterpretation of the classic Nike sock.
The Nike x Matthew Williams collaboration will be available from 12th July on Nike.com.