When Louis Vuitton announced the launch of its Les Parfums Louis Vuitton fragrance collection in 2016, it was major news, after all, this was the house’s first range of perfumes in 70 years.

Building that success, Louis Vuitton’s Master Perfumer, Jacques Cavallier Belletrud, has now created the brand’s first ever men’s fragrance collection of Les Parfums Louis Vuitton, featuring five fragrances paying homage to the “adventurer on a quest for self-revelation”.

Broken down, the line-up consists of five fragrances, L’Immensité, Nouveau Monde, Orage, Sur la Route and Au Hasard, and while each offers its own scent, they all stem from the same inspiration: travel, discovery and movement – tropes that run deep through the maison’s DNA . “I wanted to pay homage to the adventurer on a journey of self-discovery and invoke the energy of his skin,” explains Cavallier Belletrud “The aim was to compose a fragrance that both captured the energy of this historic moment yet remains timeless.”

“If we look at fashion for men today, we can notice a lot of colours, flowers and freedom. Nowadays, men dare to wear colourful clothes, they are more disruptive, less classical, but still chic,” says Cavallier Belletrud. “The perfume market is full of all the stereotypes of masculinity. I wanted to break this because I believe men are ready to use their perfumes as women do: with more sophistication. I want them to feel that wearing a unique perfume makes your personality more unique too.”

And why five fragrances instead of seven? Cavallier Belletrud offers a simple and personal answer: “There is no particular reason, except that five is my lucky number. Also, all my formulae end with the number five.”

Les Parfums fragrances for Men will be available in all stores worldwide and online from 31st May.