Star power

Kim Gordon and Coco Gordon Moore front Proenza Schouler’s PSWL collection
Fashion | 3 May 2018

Last fall, Proenza Schouler designer duo Jack McCollough and Lazaro Hernandez launched PSWL, a new lower-priced collection of wardrobe staples, tapping close friend and fan, Chloë Sevigny to front the new line.

Today, the NYC-based designers make us even more envious of their contact book, recruiting Kim Gordon, founding member of Sonic Youth, and her daughter, Coco Gordon Moore as the faces of their sophomore PSWL season.


Photographed by Clara Balzary, daughter of the Red Hot Chili Peppers bassist, Flea, Gordon and Moore can be seen enjoying a day on the beach wearing the relaxed PSWL staples, including denim, lightweight outerwear and printed T-shirts.

The new PSWL collection is available today online and at select stores.

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