Photographer Barnaby Roper and stylist James Sleaford shoot an exclusive fashion story for HERO showcasing the Maison Margiela SS18 menswear collection.

The house’s last showing before creative director John Galliano began designing for menswear as well as womenswear, Maison Margiela decided to eschew the catwalk format for this collection, instead showing it directly to buyers and press.

All soft hues, sharp cuts and 70s tropes, the collection stayed true to Margiela’s roots with the addition of a distinct rock ‘n’ roll flavour. The line-up also boasted new variations of Margiela’s iconic Tabi Boots, this time rendered in crisp white with a bold heel.

“I wanted the shoot to be about street casting – being inspired by youth, their individualism and the energy they bring,” says Roper of casting outside fashion – something Margiela himself (alongside Jenny Meirens – the designer’s right hand woman) pioneered and championed throughout his career. “I wanted to keep them very natural, using their own customised jewellery to accessorise the clothes and always maintain their identity.”

All clothes Maison Margiela SS18; all jewellery models’ own.

Hair Quentin Guyen; make-up Masae Ito;  casting Two Birds Casting Agency

See our full coverage of Maison Margiela FW18 menswear.