Don Quixote and chill

Jonathan Anderson taps Steven Meisel for his latest literary spin
By Undine Markus | Fashion | 28 February 2018
Above:

LOEWE FW18 Women’s campaign by Steven Steven Meisel

Top image: LOEWE FW18 Women’s campaign by Steven Steven Meisel

Model Stella Tennant, stars in the Loewe’s FW18 campaign shot by US photographer Steven Meisel.

Following a similar theme to the brand’s menswear campaign featuring God’s Own Country actor Josh O’Connor, Tennant is seen reading Miguel de Cervantes’ classic novel Don Quixote, in a LOEWE hardcover with a special sleeve featuring an archival Meisel photograph. The prop reinstates another bit of news, later this year the Spanish luxury brand will release a series of literary classics, all featuring iconic Meisel photographs repurposed for the collection.

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Unlike the menswear campaign, the imagery features two additional shots – Stella Tennant and Elise Crombez trapped in an old elevator and a close up of Loewe’s covetable Gate handbag.

Backstage: LOEWE SS18

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The full campaign is currently being previewed during Paris Fashion Week across the city.

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