Top image: Still, In Time (2011), dir. Andrew Niccol

Tired of referring to old-school measures such as minutes and seconds? Facebook, as always, has a solution. If buying out Instagram and zealously revamping our newsfeeds was not enough, the US corporation has now announced that it will be introducing a new unit of time called ‘flick’.

As BBC reports, the flick is being implemented to help developers keep video effects in sync, according to a description on the code-sharing site GitHub. At 1/705,600,000 of a second, the flick is the smallest time unit after a nanosecond and is said to help create more seamless virtual reality experiences, giving programmers an option to measure the time between media frames without using fractions.

Whether it will succeed or not, Facebook is truly going against the grain and we will be keeping an eye on our next software updates that might offer a new form of measuring our online experiences.