Exclusive first look

Peek Pyer Moss’ FW17 campaign, a tribute to the designer’s immigrant father
By Alex James Taylor | Fashion | 27 October 2017


Tracing his own family history, Kerby Jean-Raymond – the founder and creative director of NYC label Pyer Moss – wanted to tell his parents’ story through a two part collection, titled Stories About My Parents. For his FW17 collection, Kerby presented the first instalment, My Father as I Remember From 1980-1999, a tribute to his father Jean-Claude Jean-Raymond.

Here we exclusively reveal the accompanying campaign imagery. Shot by Driely Vieira inside one of the Kerby’s childhood homes in the Rosedale area of Queens, the images serve as an accurate time capsule – the house remains in its original form – and an heirloom to the designer’s family history.



The collection itself – styled on runway by HERO fashion director Gro Curtis – traced Kerby’s dad’s life, the Bob Marley-obsessed former-taxi driver who arrived in New York from Haiti in 1980 and who raised Kerby alone after his wife, Vania Moss-Pierre, died when his son was seven. Looking through old photos, Kerby translated this personal narrative into an impressive collection featuring recreations from his Jean-Claude’s personal wardrobe; cue oversized suits, pleated trousers with velvet detailing, luxe faux fur coats and a T-shirts emblazoned with his father’s Green Card photo.

And the hero of the collection, Kerby’s dad, Jean-Claude Jean-Raymond, also makes an appearance in the campaign wearing the collection’s politically-charged “Nothing to say” T-shirt and holding a picture of his own father.

Pyer Moss FW17. Photography by Driely Vieira, fashion by Eric McNeal


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