Donatella Versace has tapped eight young creatives for the new Versus Versace FW17 campaign, each disrupting culture in their own unique way.

Photographed by Ben Toms, the diverse cast features musicians Tommy Genesis, Rejjie Snow, Cosmo Pyke, Rina Sawayama, artist and transgender activist Hunter Schafer, model Lily McMenamy, artist Wilson Oryema and New York actor Judah Lang.

Donatella’s ability to bridge fashion, music and art is well documented, from her long-term collaborative relationship with the legendary Bruce Weber, to collections with Zayn Malik and M.I.A. Here, she looks towards the next generation of creative talent: “I really admire the young creatives in the new Versus campaign. I call them the Sub-Versus Generation, a community of subcultures taking a stand for their beliefs and for their individuality,” says Donatella.

The collage imagery is accompanied by a short film, hit play below to watch.

Versus will show its SS18 collection in London on 17th September during London Fashion Week.