Beam me up

Gucci’s FW17 campaign is out of this world
By Alex James Taylor | Fashion | 27 July 2017

It’s often said that Alessandro Michele’s Gucci collections are out of this world, for the house’s FW17 campaign this becomes literal.

Photographed and directed by Glen Luchford, the imagery features extra-terrestrials, robots and dinosaurs, whilst referencing classic films such as Star Trek, Creature of the Black Lagoon and Forbidden Planet. Like an incredibly psychedelic mash-up of all things sci-fi, the settings switch between a spaceship holodeck, an eerie lagoon, a UFO landing site, and a dinosaur-ridden desert.

GALLERY

According to Gucci, “this season the collection is transported to a parallel universe where a mixed cast of humanoids, aliens, robots and earthlings unite for the Gucci invasion from a galaxy far, far away.” Hit play below to watch an accompanying B movie style trailer.

 

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