Louis Vuitton has tapped renowned photographer Bruce Weber for its FW17 campaign, starring legendary actress Catherine Deneuve alongside the latest generation of actors, featuring Jaden Smith, Riley Keough (the granddaughter of Elvis Presley) and Game of Thrones‘ Sophie Turner.

Rewind to March this year, and you’re bound to recall that epic Louis Vuitton FW17 show, staged against the backdrop of classic sculptures at the Louvre, well here Nicolas Ghesquière is mixing it up a bit. Shot on location at Pompano Beach, Florida, the campaign explores the potential of an industrial world of raw elements, which is reflected in this collection’s sharp aesthetic and clean lines.

“Working with Bruce Weber was one of the most magical experiences of my life,” says Smith. “Standing in front of a legend and learning from him was both an educational and spiritual experience for a young artist like myself. Being able to make an impact on art, fashion and the youth all at once was a dream come true.”