David Beckham has just appeared in his first Boss campaign since becoming an ambassador for the brand in May. In his new role, Beckham acts as far more than just a pretty face. In the first collaboration of its kind for Boss Menswear, the brand will deliver innovative and captivating designs that reflect the style and aesthetic of the legendary sportsman. Capsule and seasonal collections will be designed and curated by Beckham, harnessing his lifelong style credentials in all stages of the conception and design process.

“It’s great to be a part of this Boss campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with Boss,” said Beckham.

Appearing alongside Beckham in the new campaign is the Nigerian singer-songwriter Burna Boy. Fresh from his sold-out, 80,000 capacity show in the London Stadium in June, Burna Boy is joined by South Korean actor Lee Jong-Suk, as well as Gisele Bündchen, Naomi Campbell, and Italian tennis player Matteo Berrettini.