In anticipation of Paris Fashion Week Men’s next week, Lazoschmidl are opening a special pop-up in the French capital.

Located in the Marais at 13 Rue de Saintoinge – just next to Cafe Charlot, who do the best pastries – inside, the brand’s SS21 collection will be on sale, a road trip inspired offering that turned romantic b-movie references into swimwear fabrications, cow prints and glittered lurex biker shorts, alongside some limited-edition specially-made merchandise. These include puzzles, teddy bears, toys, postcards and more….

While tomorrow, the space will double up as a show space, where the brand will present their new SS22 collection and show film, with drinks on hand alongside models presenting the looks.

In anticipation, the Lazoschmidl team have shared some exclusive backstage shots from their SS22 film (below), which promises to be a sensual trip bathed in neon.

The Lazoschmidl pop-up is open now at 13 Rue de Saintoinge.