This season saw Ludovic de Saint Sernin proudly proclaim that all the rumours about him are true. Believe what you want, he don’t care. Tongue-in-cheek, here was the Parisian designer exploring the cult of celebrity and the relationship between self-image and public preconception.

Held at Espace Champerret in the 17th arrondissement of Paris, the show saw co-ed models walk a vast cement runway. The Hadid sisters bookended the show, Gigi opening and Bella closing, and in a rare move, Ludovic himself walked, serving as both designer and muse with looks from day to night – a tour through a hectic day in his own life. This self-referential theme is a nod to other designers who have placed themselves at the heart of their brand’s identity: Donatella Versace, Marc Jacobs, Rick Owens and Yves Saint Laurent to name but a few.

Themes of sex, gender and sexuality have always been at the core of the brand alongside a fluid state of identity – in his own words, these clothes “allow you to become your own main character.” The show began with rather conservative looks (for Ludovic) in tones of brown and taupe, with Gigi Hadid donning an oversized boyfriend shirt before progressively revealing more skin in sheer neutral tones and ending with Bella Hadid in a black dress-cum-negligee.
Elsewhere, Ludovic’s love for early 00s fashion and logomania was there in the LDSS all-over print tank tops and trousers, python-embossed pieces, leather Swarovski fish-net boleros and chainlink bra and halter tops. The main takeaway, embrace everything, but most of all yourself.