For his SS17 collection Craig Green was thinking about, as the show notes went, ‘making and remaking, challenging and reinterpreting the familiar.’ This mantra was evident throughout, from the reworked design formulas to the subtle colour spectrum, and now, via Green’s accompanying campaign.
Shot by Jack Davison, the imagery captures three choreographed scenes of dancers, merging their bodies to create sculptures inspired by religious iconography and Renaissance paintings.
This en masse theme follows on from the designer’s FW16 campaign, which saw groups of models spread across a black sand beach, shot by drone from above. Blurring the line between aggression and romanticism, this season’s imagery explores recurring themes woven into Green’s output. Are the human sculptures meant to represent protection through unity or hostile individuals each fighting for their place? It’s a question very much pinned to the current socio-political climate.