- Text Lakeisha Goedluck
- 13th June 2019
The world of science owes a lot to Carl Linnaeus, and, thanks to Tiger of Sweden, so does the fashion industry. The late Swedish botanist who’s otherwise known as “the father of modern taxonomy” served as the main source of inspiration for the brand’s SS20 offering at Pitti Uomo.
Using Linnaeus’ home and life’s work studying the Swedish countryside as source material, the label delivered a collection fit for an intrepid explorer with a taste for sophistication. Staged alongside an exhibition featuring the works of British artist George Henry Longly and photographer Ben Toms, each look was a homage to the wonders of wildlife.
Presented in earthy, woodland tones, a utilitarian multi-pocketed jacket appeared in mahogany brown while slim-fit trousers came in a staple moss green. Teamed with traditional two-piece suits, asymmetric shirts unfurled at the neck like seedlings. A track jacket and matching shorts were covered in a graphic print plucked from the walls of Linnaeus’ study, while a traditional knitted jumper was decorated with embroidered foliage – almost as if it had been lifted from the forest floor. Perhaps most notable were the mini bouquets displayed in metal vases-cum-necklaces: a fitting floral tribute to an extraordinary man.