• Text Jake Hall
  • Photography Julia Hovve
  • 19th February 2020

MA Girls

Marques Almeida’s FW20 show opened with a video montage of their muses – affectionately known as ‘MA Girls’ – giving hypothetical advice to their future daughters, which combined to send a series of key messages about love, body image and self-acceptance. It’s these values which remain at the core of the brand: designed not just to clothe women, but to celebrate them, too.

The co-ed collection riffed on the idea of taking up space – literally. Coats came with cartoonish, exaggerated proportions, and frayed denim shirt-dresses came with extended sleeves and chunky, oversized collars. Driven by a focus on youth culture, there was a hard, punk edge to the collection, communicated visually through chain accessories, lashings of leather and screen-printed t-shirts, but the mood was softened by the occasional flash of peach silk, or a neon green floral.

Founded back in 2011, Marques is a brand with distinctive design signatures – most notably their unique take on denim, which came dyed, acid-washed and worked into new silhouettes, like an ankle-length tulip skirt. But for FW20, they consolidated an ethos which transcends seasons: in their world, the MA Girl always comes first.