- Text Fiona Hope McDowall
- Photography Ben Parks
- 14th June 2016
Maison MIHARA YASUHIRO was born in Japan and has been officially designing since 1996, but retreated back for a couple of years before returning to the scene in AW16 Paris with a new name. For SS17, with a collection entitled ‘No Club Lone Wolf’, Maison MIHARA YASUHIRO made his return to London after several seasons in Paris, Milan and Tokyo.
Rolling down Bloomsbury bowling alley in an underground setting, the models sported remnants of working class America and pop culture from the 50s and 60s, inspired by photographer Karlheinz Weinberger’s iconic book REBEL YOUTH.
Drawing on youthquake icons Elvis and James Dean, the designer presented classic, old-time looks with contemporary nuances. Most prominent was his use of embroidery and patchy handmade details, standing out on high-school varsity and souvenir jackets. The models looked at home in the setting wearing bandana neck-pieces, oversized silk bowling style shirts and unique rubber-soled trainers. Symbolic chain jewellery included a horseshoe trinket and, alongside the Nina Simone soundtrack, added a touch of sorrow and was a reminder of the working class inspiration.