Jil Sander‘s husband and wife design duo Lucie and Luke Meier worked with art director Heiko Keinath on their SS22 fashion film. A moody, sepia-tinged short, the split-screen visuals captured models walking around an apartment building, filtered through grainy film footage effects reminiscent of a 90s home movie.
“The attitude is freedom,” read the show notes, “the keywords autonomy, lightness and clarity.” Stripping things back and experimenting with core principles – as is the Jil Sander way – the Meier’s looked towards equilibrium, making sure “lines, movement and touch” were all in sync. This created flowing garments that appeared to rest on the body more than anything. In colour-block pastels inspired by Dan Flavin’s incredible light art, utilitarian details were softened through voluminous silhouettes and delicate fabrication; cotton, linen and silk. A vintage shop advert inspired embroidery that read ‘Venture’ and ‘Paradise’, while cheetah print alongside army and desert boots offered a more adventurous streak. The collection’s inspiration stemmed from Luke Meier’s time in New York City in the 90s when designing for Supreme. A time of change, expectation and creative freedom, and the decade Jil Sander became its most iconic.
GALLERYCatwalk images from Jil Sander SS22