- Text Louis Gabriel
- Photography Joe Harper
- 17th September 2017
Good taste/bad taste
There’s a palpable sense of excitement before Matty Bovan’s SS18 show. One season older than his fellow Fashion East designers, Supriya Lele and A Sai, he’s become an industry darling of sorts, evident not only by the credited list on the show notes, continuing to work with the likes of Katie Grand as creative consultant and Stuart Vevers for Coach-supplied bags, but also by the fairly star-studded casting – including Winnie Harlow and Edie Campbell.
The bedraggled fantasy of Matty’s world continued, though something was different this time around: mainly a clarity that may have snuck under the radar of seasons passed, with waists often cinched in and a clear division between upper and lower garments. Separates came forward, entirely desirable in their own rights, with vibrant silk print tops. Pocketed and padded motorcross trousers came out atop the noise alongside off the-shoulder knits and branded motorcross shorts and t-shirts – all very Mad Max, all very major.
This season Matty’s world became ever more vivd, proving to have a versatility and increasing nuance as a designer in an increasingly demanding industry.