• Text Jake Hall
  • 12th February 2020

rinse cycle

Eckhaus Latta’s show notes always read more like abstract musings than concrete indications of the collection to come, but the opening line of FW20 offered genuine clarity: “ancient ideas of being in the ocean on a rinse cycle.” Although poetic, the line hinted at the aesthetic, conceptual and textural importance of water as a reference point. It manifested visually in the jewel-toned mini-dresses, whose ruffles cascaded like waves down models’ bodies – an effect achieved elsewhere by the strategic ruching of chiffon. 

In contrast to SS20, which predominantly stuck to a palette of neutrals and frothy pastels, this season was all about colour – the bolder, the better. From shimmery, pink lurex tees to acid yellow skirts, the brand’s eclectic muses brought a sense of joy to the runway.

Better still, the designers also paid attention to sustainability. Ahead of the show, the duo announced a partnership with resale site TheRealReal, explaining that each model would wear second-hand shoes on the runway – pre-owned Prada, Gucci, Fendi, Chanel and more – which would then be sold on elsewhere. But of course, the best way to ensure sustainability is to create clothes which last – and with seventeen seasons under their belt, it’s arguably a skill that the duo has mastered.