Hugo Boss marks the release of its FW16 campaign with a brand new video directed by Barnaby Roper and starring Dutch model Sven de Vries.

Gallery: ‘Rhythm and Moves’ stills

Titled Rhythm and Moves, the German fashion house transport us to a waiting room. Otherwise vacant except for Vries and a stuffed pheasant, a clock slowly ticks and a fan buzzes in the background. As the model grows restless, he begins to explore the abandoned office.

And then it all goes a bit Christopher Walken in Fatboy Slim’s Weapon of Choice. Dancing around the space, leaping on tables, sliding around corridors and somersaulting down floors, the protagonist’s outfit changes in beat as he moves from one room to the next.

As the video comes to an end, he looks towards his watch and we suddenly return back to the quiet and empty waiting room, asking the ultimate cinematic questions: was it all just a dream? How, very Inception of you, Hugo Boss.

It’s a dynamic and vibrant vision that perfectly aligns with the brand’s DNA.