Since first joining forces in 2021, Loewe and On have released a series of sell-out drops. The co-designed ready-to-wear silhouettes and footwear styles have been accompanied by a series of campaigns shot by renowned talents such as Ryan McGinley or Gray Sorrenti, and starring prestigious athletes from across the globe. Reuniting once again, this season’s collection focuses on artistic expression, combining the Spanish house’s luxury savoir-faire and artisanal craftsmanship with On’s top-tier Swiss design engineering.

Shot by British photographer Rosie Marks, the accompanying campaign stars artists Joan Jonas, Martine Syms and Tarek Atoui in a series of stills and video that follow them through the environments that shape their respective practices. From the forest to the city, the studio to the sea, the voiceovers allow each artist to reflect on how their surroundings and the way they move through each terrain influence them.

The collection debuts two new footwear silhouettes: the Cloudsolo Hiker and Cloudtilt Cosmic. The Cloudsolo Hiker reworks traditional hiking footwear with the brand’s signature cloud-like technology, while the Cloudtilt Cosmic gives the original the original Cloudtilt running shoe a sleeker profile. The new ready-to-wear offering translates Loewe’s design sensibility into outdoor garments with a series of parkas and puffers featuring the co-designed logo, double-jersey tops, skirts, and bootleg trousers built with On’s technical mesh ventilation, alongside performance shorts and jerseys.