Daniel Craig fronts Loewe’s latest campaign, but you might not realise it. Adopting different personalities, the James Bond actor showcases Jonathan Anderson‘s Richard Hawkins-inspired FW24 collection alongside global brand ambassador Greta Lee.

Shot by David Sims against a purposely plain white background, the set does away with “props and artifice” in order to focus on the subjects – “who they are and how they want to be perceived.” Through this, Anderson evokes Hawkins’ artistic dialogue and the US artist’s ongoing exploration of celebrity culture and imagery.