Capturing the moment before a getaway, the Goomhero FW24 campaign sees characters gather in countryside settings for a moment of reflection and recuperation before they set off on an intrepid journey.

A liminal setting between places – physical and psychological – these characters embrace a sense of adventure born from radical experimentation. Denim jackets are sliced into crop tops, flight bombers are restructured towards ribbed corseted torsos, and extra sleeves emerge from tops and trousers. A trench coat is cut with a flared back, becoming a dramatic cape moment, while classic Herringbone and tweed wool jackets are designed with multi-pockets for extra practicality.

Silhouettes are loose, fluid and sculpturally at ease – reassessing traditional menswear shapes within a spirit of bohemian youth – footwear takes inspiration from classic walking boots, and baker boy-style hats combine field and street influences. The Goomheo cast are on the move; destination unknown.