Okay, we’re calling it — it’s officially funky knit season. And if any brand comes to mind when it comes to funky knits, it’s AMI. The French brand, helmed by Alexandre Mattiussi, has become a powerhouse in recent years, with its instantly recognisable Ace of Hearts logo here, there and everywhere.
Now they are launching their Cloudy Wool FW23 knitwear campaign featuring none other than Stranger Things star Noah Schnapp. A regular of AMI fashion shows in Paris, this is the first time Schnapp has fronted a campaign for the brand after being an ambassador for many years.
In the campaign, Schnapp wears this season’s light and fluffy knits, a line of easy-to-wear, enveloping and warm pieces in the AMI tradition. Among the knitwear are jumpers (with round or funnel necks), cardigans and scarves, knitted in alpaca yarn. A large Ami de Cœur, the distinctive symbol of the Maison, knitted with a new technique; fur stitch intarsia, ornates the garments. The pastel colours, Vanilla Cream, Powder Pink, Earl Grey, and Aquamarine, are representative of the celebrated AMI palette for the season.
The AW23 unisex Cloudy Wool knitwear collection is available for sale in AMI’s network of boutiques worldwide, as well as on its online shop at amiparis.com and at selected retailers.