Wales Bonner’s new adidas collection is a journey through Jamaican mysticism
Fashion | 8 June 2023

Football on the beach as the sun crosses the horizon, diving through clear waters in search of hidden spots, and hanging with friends in the midday heat, the campaign video for Wales Bonner‘s latest adidas Originals collaboration depicts a vision of Caribbean youth culture that bubbles with evocative summer bliss. Shot by photography and directorial duo Jalan and Jibril Durimel, the imagery “brings to life Jamaica’s intrinsic mysticism.”

Wearing the new collection, nylon tracksuits are cast in tranquil ocean hues while black, orange and green combos nod to Jamaica’s national colours. Geometric knits are Wales Bonner signatures that update retro stylings, and a silver anorak shimmers in the light. Towelling co-ords mix with flared trousers while updated Harrington jackets rework a Jamaican icon. On foot, adidas classics are reimagined: the WB Samba with silver leather body and tactile crochet stripes; and the WB SL72 Knit is crafted with a lightweight knitted upper.

The adidas Originals by Wales Bonner SS23 collection is available globally on 9th June at adidas.com and through select retailers.


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