In this (the biggest ever issue of HERO) pioneers in fashion, film, music, art, politics, psychology and science all contribute to a groundbreaking statement on the shape of our destiny.

We are at a transitional moment in history. There is a fundamental shift underway: people born in the penultimate two decades of the 20th century – the SHIFT ZERO generation – are about to step forward into major positions of power and influence, and change the shape of the future forever.


Bill Skarsgård by Hedi Slimane

Cover star Bill Skarsgård speaks to a generation where internet-driven networks plough millions into their own projects, representing a step-change in the entertainment industry. Star of Hemlock Grove – Netflix’s own-brand series – and shot for this issue by Hedi Slimane, Skarsgård is interviewed by his father, internationally acclaimed actor Stellan Skarsgård (Nymphomaniac, Girl with the Dragon TattooThor).

Also in this issue

We speak to nine of the world’s leading designers about global influences, evolving perceptions, and a new generation who are irrevocably changing the fashion landscape, including contributions from Kim Jones, Kris Van Assche and Nicola Formichetti.

A 30-page portfolio focusing on the most exciting and inspirational talent emerging from the SHIFT ZERO generation, including musician Only Real, actors Nick Robinson (in next year’s Jurassic World) Zach Gilford (Devil’s Due), designers Dominic Jones, Charlie Casely-Hayford, Christopher Shannon, Gosha Rubchinskiy and Bobby Abley, dancer Harry Alexander, and artist Phoebe Collings-James.

Hollywood actor Jeremy Irvine talks to us from Budapest about his love/hate relationship with the internet, learning about sex with Michael Douglas, and his bold decision to move into ‘young adult’ territory with new project Fallen.

Exclusive fall/winter previews with fashion trailblazers Alexander Wang and JW Anderson – designers representing the bleeding edge of a new generation who think and act in a fundamentally different way, and whose names will be inscribed into fashion history.

Lanvin’s Lucas Ossendrijver speaks of the house’s relationship with history, blissed-out Canadian musician Mac DeMarco talks to fellow word-of-mouth phenomenon Connan Mockasin about Philly cheesesteak, hockey mullets and making the best album on Earth, and winner of the US Grand Jury Prize: Documentary at Sundance, young director Andrew Droz Palermo chews the fat with Alicia Van Couvering about Rich Hill – his beautiful and positive look at poverty in one of the poorest towns in America.

Hedi Slimane shoots a special Beach Volleyball photo essay on the sun-kissed beaches of California, artist-photographer Jack Pierson creates a relaxed and intimate story from his home in Twentynine Palms, photographer Danielle Levitt visits Nobles and Greenough School – a prep school for Ivy League universities, Nick Knight talks about the future of fashion film, Craig Green wrestles this issue’s designer column in a brute-force caps lock manifesto, Dr Max More, CEO of the world’s leading cryopreservation facility, talks future medicine. Plus interviews with UK’s leading psychologist Dr Linda Papadopoulos and social commentator Owen Jones, and over 320 pages of fashion, including photography from Victor Demarchelier, Michael Avedon and tripped-out illustration from Luke Thomas.


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