Want, want, want

Here are the details you need to bag the new adidas x Gucci collaboration
Fashion | 10 May 2022

For Gucci‘s fall 2022 show, Alessandro Michele sent us wild, revealing a collaboration with sporting megabrand adidas. Through the designer’s unique lens, this unique team-up manifested as retro, camp sports garb crafted with whimsy and optimism.

Three months later, the drop details are here alongside a colourful lookbook that places the collection in a vibrant Carlijn Jacobs-photographed world inspired by the patina of archival fashion catalogues. Here, models lunge and pose against colour-block backgrounds, fully clad in the collection’s distinctive geometric prints, retro silhouettes and Three-Stripe tailoring. And the star that grounds the whole collection: the adidas Gazelle. It’s well-known that Michele is an avid collector of the sneaker, and here he offers his own interpretation, Gucci-fied.

Now, here’s the important bit to mark on your calendar: the entire collection will launch on 7th June 2022, and for all you crypto geeks, you’ll soon be able to buy Gucci with cryptocurrency. See the full campaign imagery below.

GALLERY


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