Jonathan Anderson has revealed the latest Loewe brand ambassador, Chinese actor Leo Wu. Celebrated as one of China’s hottest acting talents, the twenty two year-old has a varied back catalogue of Chinese box office hits ranging from period dramas to contemporary classics, starring in the likes of Larry Yang’s Adoring and Leste Chen’s Upcoming Summer.

Away from acting, Wu is a prolific vlogger with a passion for bike riding and the great outdoors – his videos comfortably gaining over 100 million views worldwide on his YouTube channel. Anderson said of the collaboration: “His dedication to the art is close to our love for craft, and so is his connection with the outdoors. There is a roundness to his way of being and living that feels organic to Loewe. It will be exciting to have his point of view on our world.”

“I’m truly honored to be the brand ambassador for LOEWE. I am very much looking forward to our upcoming projects with the brand to share the wonderful experience together,” adds Wu.

Wu follows British actor Josh O’Connor, who was appointed a brand ambassador for the Spanish brand in 2017.