Place to be
Last October, Alessandro Michele took Gucci to LA, showing his SS22 collection – titled Love Parade – on the iconic Hollywood Boulevard. Turns out, his eclectic characters liked their new location so much, they hung around – starring in an accompanying campaign shot by Mert & Marcus that celebrates Los Angeles’ cinematic history and “the ritual of the banquet”.
A surreal, hedonistic dining experience, here, Jared Leto pours sugar down himself while Booksmart actor Beanie Feldstein looks A-star glam with the ultimate combo of crown and champers. You’ll find Miley Cyrus crowd-surfing a mosh pit and Snoop Dogg in a cowboy hat tucking into some cake. According to the press release, this sequence of “freeze-frames and movements” sees “the authors create the atmosphere, the clothes direct the gestures.”
An accompanying video puts the debauchery in motion backdropped by Velvet Underground’s Venus in Furs: “shiny, shiny, shiny boots of leather” – plenty of those here.