Fashion

Designed as a collection for those who love to adventure and explore the great outdoors, Jonathan Anderson introduced the Eye/Loewe/Nature collection to the Spanish brand’s line-up in early 2019.

Needless to say, this season’s collection comes at an unusual time – one of restriction but also one of reflection. And, as people were confronted with a new way of living, it left many considering the ways in which humans interact with the natural world. Anderson was one of those thinkers, and channelled his thoughts into a new season Eye/Loewe/Nature collection focused on upcycling and sustainability.

“I love the idea of repurposing something that already had a life,” says Anderson, “it reminds me of the transformative power of creativity. Using existing sources also gives unicity to each piece, which is a very warm trait, akin to my proclivity for craft.”

 

Translating this mindset into a collection, the designer took existing materials and reimagined them through Loewe’s craft-minded design codes: military tents became hooded parkas and cargo shorts, vintage flannel check shirts were patchworked to make anew, camouflage army jackets became a convertible bag and vintage fleece jackets were recrafted as totes.

Maintaining a conscious mindset throughout, organic cottons or upcycled cotton derived from production discards was used as well as polyester derived from recycled plastic bottles. Plus, with every Eye/Loewe/Nature product sold, the brand will donate fifteen euros to environmental causes.

The message here is clear: with adventure comes a responsibility to care for the landscapes we love to explore.

Loewe’s new Eye/Loewe/Nature collection will be available from 29th October.

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