Fashion

For his debut campaign at KenzoFelipe Oliveira Baptista was forced to make the best of a bad situation, demonstrating the kind of fleet-footed versatility required of a man in his position. The Portuguese designer had always intended his opening act as creative director to involve an intrepid voyage to the Azores, accompanied by British photographer Glen Luchford and long-term partner stylist Jane How.

When the pandemic struck however, and a shoot on a tiny archipelago in the mid-Atlantic became impossible, Baptista was moved back to square one. Questions like ‘When can we travel’, ‘How can I see loved ones?’ began to swirl, creating the basis of a new, long-distance campaign conceived together with Luchford. Presented as a continuation of Kenzo’s FW20 theme of ‘Going Places’ (with an ironic twist), the new series of images play with the isolating angst of separation.

Having combed through Luchford’s archive together, the pair selected a series of images that could be re-staged thousands of miles apart, substituting the original clothes with Kenzo’s FW20 collection. In one, a woman in billowing dress back-flips off the hood of a Buick, mirroring Luchford’s 2014 image of Lil Buck, shot as part of a feature on the American dancer for Le Monde.

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