For Gucci‘s latest men’s tailoring campaign, Iggy Pop, A$AP Rocky and Tyler, The Creator come together for an inter-generational insight into the life of a rockstar. Shot by American filmmaker and photographer Harmony Korine (Spring Breakers, The Beach Bum) the series of images and accompanying film are set in a wood-clad Californian modernist mansion, the perfect location for this unexpected rendezvous.
Dressed in a vibrantly sharp array of tailoring, including a number of sensuous three-piece suits, this beguiling ménage à trois shoot the breeze surrounded by Iggy’s pet parrot, Biggy Pop, and its friend, a striking blue hyacinth macaw. It’s a suitably zany setting and one that mirrors the strong yet distinct personalities.
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Rock stars at home, captured by #HarmonyKorine in February for the new #GucciTailoring campaign with @asaprocky, @feliciathegoat Tyler, The Creator and @iggypopofficial wearing sartorial looks by @alessandro_michele who creatively directed the campaign together with art direction by @christophersimmonds. #AlessandroMichele Discover the collection through link in bio.
“The result is a group campaign with three men who I believe had fun too,” says Gucci’s creative director, Alessandro Michele. “There is always this image of eccentricity, because they are in fact eccentric themselves. A certain type of fun is also portrayed and the idea of how one’s obsession with appearances can create a kind of common ground that can become a sort of brotherhood. It was beautiful to see these three men together, seemingly different but very similar.”
“This is another chapter of this journey. With these campaigns, I am working on different ways of being elegant, and these three men embody this idea perfectly. I like to tell the story of elegance in completely arbitrary and unexpected ways. Perhaps elegance is something in the air that sometimes you are not even ready for. Male elegance can be unpredictable and strange.” That’s what we keep telling ourselves.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Harmony Korine
Hair: Paul Hanlon
Make-up: Thomas De Kluyver
Talents: A$AP Rocky; Iggy Pop; Tyler, The Creator
Performed by Cerrone
Written By: Marc Cerrone, Lili Marlene Premilovich, Alain Wisniak
Published By: Kobalt Songs Music Publishing, Because Editions /Concord Music Publishing
Courtesy of Malligator Préférence under license from Because Music