Since a little girl, Stella McCartney has attended Glastonbury religiously. But this year was meant to be really special, with her dad set to headline the Pyramid Stage for the event’s 50th anniversary. Alas, Coronavirus hit and Glasto was postponed. But, if the festival will not come to Stella, then Stella must make her own digital festival: Stellafest, a brand new online event set to quell your festival FOMO.
Launching today and running until 12th July, the online event boasts a stellar (intended) line-up including headliners Kelis, Foo Fighters’ Taylor Hawkins and legendary Beach Boys icon Brian Wilson. Moving further down the bill, there will also be appearances from British musician Oscar Jerome, Japanese DJ Madmoiselle Yulia and French musician-cum-actor Soko (read more about her brilliant new record here).
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Rock out at #Stellafest, a four-day digital festival featuring a global lineup of singers and other artists – coming together to stop violence against women! Experience daily performances on our Instagram Main Stage and bid in our @Mastercard charity auction in support of @NNEDV, including prizes from #StellaMcCartney, @AliciaKeys, @Kelis and more. Launching tomorrow at Priceless.com/Stellafest. Plus, catch exclusive performances on our TikTok (@StellaMcCartney) – with more special guests announced daily! #Stellavision #StellaCommUnity #TikTok
While created to celebrate musical talent and keep our ears happy during lockdown, the festival is also launched in partnership with the National Network to End Domestic Violence (NNEDV), with the aim of raising funds to help end violence against women. To do this, Stellafest will be auctioning off a very covetable list of once in a lifetime prizes, including: a virtual cooking and hangout session with Kelis (Milkshakes on the menu we assume), a virtual discussion with Alicia Keys talking about her new book and a tea part with Stella and three friends – you’ll each get a full Stella McCartney outfit for the online party.
“Artists from our community have come together to create a festival that is truly global – using technology and social media to bring the mosh pit onto your mobile,” says McCartney. “While I was sad not to see Dad and all the other great performers at Glastonbury this year, we have put together an incredible line-up and are raising our voices to end violence against women, a cause more urgent now than ever.”
The launch of Stellafest will kick off the new Stella McCartney TikTok account where the brand will be hosting the performances as well as on their Instagram.