Lenny Kravitz has been unveiled as the face of Saint Laurent‘s new FW20 campaign that launches today. The legendary American musician is shot by David Simms in two black and white images, sporting looks from Saint Laurent’s latest collection.

Kravtiz joins the likes of Keanu Reaves, Travis Scott, Lennon Gallagher, Finn Wolfhard and Rami Malek, to have starred in Anthony Vaccarello‘s vision for the house.

A regular on the front row at Vaccarello’s shows, Kravitz oozes the sort of louche rock ‘n’ roll menswear aesthetic the designer has cultivated since joining the brand. Plus, the rockstar follows in the footsteps of his daughter Zoë, who has previously fronted Vaccarello’s womenswear vision – Saint Laurent runs the family, don’t you know?

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