The last few weeks have forced designers to get seriously creative at showing their work. Luckily, the ever-imaginative Dilara Findikoglu is up to the challenge: today, she teamed up with model and Monster Coat Club founder Honey Rose Heaven for a sexed-up Instagram takeover, which doubles up as the online launch of Findikoglu’s SS20 e-comm shop.
The fun kicked off today at midday, with Heaven working her way through a ballet routine – using a chair in lieu of a ballet bar, of course. Alongside offering handy home exercise hacks, she also modelled a white lace bodystocking and a cropped corset from Findikoglu’s powerful, shamanistic SS20 showing. Alongside the rest of the collection, it’s set to be added to the e-shop today ahead of a saucy cooking lesson at 16:00.
Heaven will close today’s takeover with bedtime stories at 21:00, wrapping up an impressively inventive collection launch. It’s proof that designers are getting more creative than ever with social media to combat the impact of coronavirus on the industry, but it’s also a welcome reminder: it truly is worth getting dressed up at home.
The live shows will stay on Dilara Findikoglu’s Instagram until tomorrow, and the SS20 collection is now available online.