Needs must

Prada begin producing emergency medical masks
Fashion | 24 March 2020

As the coronavirus pandemic continues to spread across Italy at breakneck speed, Prada has added its name to the list of fashion houses working to supply healthcare professionals with masks and overalls.

Yesterday, it was announced that the company’s factory in Montone had been producing a total of 80,000 medical overalls and 110,000 masks since last Wednesday, March 18th. Following a request from healthcare personnel in the Tuscany region, daily deliveries have been scheduled between now and April 6th. As for the workload, it’s being shared amongst a network of external Italian suppliers in the factory, which has been kept open specifically for production.

These aren’t the first steps that Prada has taken to fight the pandemic: last week, co-CEOs Miuccia Prada and Patrizio Bertelli announced alongside chairman Carlo Mazzi that they would personally donate six ICU (intensive care and resuscitation units) to three hospitals in Milan.

The likes of Kering and LVMH have also taken measures to slow the pandemic, and the British Fashion Council recently called on designers to use surplus fabric to make protective masks for the NHS.


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