From Joy Division to gabber kids, Raf Simons‘ passion for musical subcultures and movements is well documented across his designs.


For SS20, the designer set his focus closer to home, paying homage to legendary dance music record label R&S Records. Founded in 1984 in Ghent, Belgium, by Renaat Vandepapeliere and Sabine Maes, the label has long been a key player in the electronic music movement, and undoubtedly played a major part in Simons’ teenage years.

Within the collection, Simons’ celebration of the label played out across a print featuring R&S Records’ famous emblem – a prancing horse on an inverted green triangle. A subversion on Ferrari’s iconic logo, the logo was created as a celebration of freedom and running wild.

Now, this homage extends to Simons’ newly-released SS20 campaign. Shot by Willy Vanderperre and styled by Oliver Rizzo, the imagery sees a model cast recline as the R&S Records motif punctuates a stark white backdrop.

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