In an oasis of tranquillity in the centre of Paris – Kaia Gerber and everyone’s favourite doppelgänger-duo Fumiko Imano, stage a tribute to Kabuki for Loewe‘s summer campaign. This traditional form of Japanese theatre, which UNESCO declared an intangible heritage in 2005, is a venture into the surreal and otherworldly through which Loewe’s creations come to life.

The campaign is shot in the grounds of Isamo Noguchi’s peace garden at the UNESCO World Heritage Centre – widely acknowledged as one of the most influential projects in the field of landscape architecture in the 20th century. Finished in 1955, the garden was intended as a place of meditative calm and international dialogue, “whereby one perceives the relative value of all things,” in the words of its creator.

As one of the first gardens created by a sculptor, the lines, forms and proportions reflect a unique synthesis of Japanese zen garden tradition and abstract art. With its stone sculptures and bamboo, plum and magnolia trees lining streams and lily-ponds, the garden is the perfect stage for Imano and Gerber to act out the protagonists of Kabuki, with Imano playing the aragoto villains and Gerber playing the wide-eyed naïf.

With art direction from M/M Paris and styling by Benjamin Bruno, Publication #30 takes the form of a clothbound volume issued in a limited edition run of 1,200 hand-numbered copies. A digital edition is available to download through iTunes.