Arriving on Soho’s Wardour street 31st August, a stones throw from the queues that snake their way from Palace and Supreme HQ’s, Stüssy are set to return to London, having shuttered its original space in the capital back in 2009.
The new stand-alone store – referred to as a ‘Chapter’ – marks not only an extension of the International Stüssy Tribe that provided the bedrock of the brand’s vision in the mid-90s, but of the ethos originally laid out by Shawn Stüssy in Laguna beach all those years ago. Skating, youth, subculture and creativity, all quintessential components of the brand are found in abundance throughout the history of Soho.
In celebration of the opening, Stüssy unveiled three videos via their Insta page of the famed Stüssy 8-ball rolling its way through some of London’s most iconic landmarks with the speakers turned right up to 11.
Stüssy’s new London store will be at 115 Wardour Street, London, W1F 0UN