In the pink

Helmut Lang taps Jeremy Deller for an ode to pink and protest
By Finn Blythe | Fashion | 25 July 2018

For those who aren’t aware, Uk artist Jeremy Deller likes pink. He’s often seen in at least one such coloured garment, usually socks, and more recently, prior to the Cambridge Analytica revelations, he distributed bubblegum pink posters around Kings Cross and Euston with a step-by-step guide on how to delete your Facebook account (take note). Together with Helmut Lang, Deller has collaborated on a miniature monochrome capsule of three hoodies in varying shades of his most beloved colour. That’s 190 U, 1915 U, and 3568 U for those of you familiar with Pantone code. For the rest of you, that’s a pale pink and two slightly darker shades.



Concealed within each hoodie are patches that reference some of Deller’s best works. There’s a nod to his ‘Strong and stable my arse’ posters, plastered across London last year in response to Theresa May’s robotic campaign slogan that only succeeded in becoming a strong and stable meme. Meanwhile the green tag is Deller’s ‘Save the Hen Harrier’ poster, which formed part of his British Pavilion commission at the 2013 Venice Biennial. The poster was born from Deller’s indignation over an incident in 2007, in which Prince Harry and his friend William van Cutsem shot two of these rare birds over Sandringham estate. What would usually have incurred some police action was unsurprisingly swept under the carpet, and the accompanying mural, of a giant hen harrier lifting a helpless Range Rover in it’s talons is representative of Deller’s disgust. Quite right, too.

Whether worn on the inside, or reversed and displayed for the world to see, the tags are a midway point between public and private. If you’re feeling short on inspiration, make sure to watch the accompanying film below, shot by BRTHR, it’s a dramatisation of… well, just watch it.

The Helmut Lang seen by Jeremy Deller hoodies will be available in limited quantities globally starting 7th August at, Helmut Lang stores and select retail partners.

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