New direction

Ports announces a new see now, buy now unisex line
By Orla Loughran Hayes | Fashion | 15 December 2017

Ports is the latest brand to board the see now, buy now train via the launch of a brand new unisex contemporary line titled Ports V.

Designed by the brand’s menswear creative director Milan Vukmirovic with a focus on being more dynamic and demand-driven, the new line will feature bi-monthly limited capsule drops set at more accessible price points. As a result of the launch of Ports V, Ports 1961 menswear will not be present during Milan menswear next month.

Gallery: Ports 1961 SS18

GALLERY

“Finally it seems we are able to reject previously accepted doctrine and provide the consumer with exactly what they want, when they want it, rather than be dictated to by show calendars, market schedules and delivery times,” says Vukmirovic. 

Tighten your seat belts, as the first capsule drop is planned for March 2018 and will be announced via the brand’s social media platforms.


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