The inside scoop from Russia’s finest

Gosha Rubchinskiy on Gosha Rubchinskiy AW13
By Gosha Rubchinskiy | Fashion | 25 July 2013
Photography Gosha Rubchinskiy
Above:

Gosha Rubchinskiy AW13

This article is part of Fashion Week – London, Milan, Paris, NYC

Designer/photographer/artist Gosha Rubchinskiy is Russia’s finest. One of the most exciting designers working today, his work is for and about the new wave of Russian youth. He shares his AW13 lookbook with us here, revealing the story behind both the images and collection…

The lookbook was shot on trips to different places in June. There’s art from Moscow’s Tretyakov gallery and Mayakovsky museum [featured] as well as a self-made skate spot at a country house near St. Petersburg and sculptures from Sochi.

Yalta, by the Black Sea in the Ukraine was the other location – somewhere I’d recommend visiting, there is a special spirit. You can find old destroyed hotels from the Soviet time there. For me it’s a mix of LA and Tarkovsky’s movies.

Gosha Rubchinskiy AW13

I’m always trying to find new faces though I still shoot friends. Tolya, the guy with short red hair is a skater and he’s been with us since the first show. We are like a family growing together, it’s interesting to see changes. Others are streetcast teenagers from St. Petersburg and Yalta. These are the three places most important to me now, so powerful.

We used inspiration from modernist and avantgarde era artists like Rodchenko, Mayakovsky and Kandinsky [for the collection]. They broke rules and showed something different. I think now we are in the same moment, we need to make a new revolution. I’ve also used some things related to 90s Russian club and subculture style, my favorite period, a time when new things happened here.




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