The Pantone Color Institute has released a new shade of purple in honour of The Purple One.
Collaborating with Prince’s estate, the company have created “Love Symbol #2”, inspired by the singer’s logo and custom-made Yamaha purple piano. The colour will be the official, consistent hue associated with Prince’s brand and estate.
BOOM (FROM LOTUSFLOWER) ON THIS NEWLY ARRIVED PURPLE PRESENT FROM YAMAHA…. "RESOUNDING!" pic.twitter.com/cXwRPi1wzG
— Prince (@prince) April 12, 2016
“We are honored to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one’,” said Laurie Pressman, the vice-president of the Pantone Color Institute. “A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.”