Life’s a beach

Topman Design SS17
By Keanoush De Rosa | Fashion | 11 June 2016
Photography Ben Parks

Taking influence from Britain and its seaside, Topman Design opened the show with arcade-like musical projections that were met by a model wearing that Brit-abroad combo of sunburnt cheeks and slick wet hair.

Although a nostalgic inspired collection, the design team redeveloped clever silhouettes that harked back to subcultural groups such as teddy boys and mods, those tailoring pioneers who translated suiting to a new, liberated generation.

In a kitsch effort to brighten up the mundaneness of English beaches, glamorous motifs and embellished slogans such as “Dirty Weekend” and “Life’s a beach – then you die” ran throughout the collection – the brand’s version of those cultural slurs that are holiday slogan tees. Then (in tailored contrast) there were the casual slim-line suits, paired with with woven loafers.

Topman Design consistently kicks LCM off with a youthful bang and here, in a pastel and primary colour palette, it did more so than ever. Beach ready in the best sense of the phrase.

GALLERYBackstage images from Topman Design SS17

GALLERYCatwalk images from Topman Design SS17





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