• Photography Takanori Okuwaki
  • Text Lewis Firth
  • 10th January 2015

Bay Boys

The Bay City Rollers springs to mind: a Scottish, pop boyband that were known for their feathered hairstyles and hearty use of tartan in the 1970s. Topman Design’s models became Bay boys for the day.

Tartan appeared strongly at the beginning: it covered full looks, which gradually dissipated to a single, central motif on a sleeveless, knitted pullover. Psychedelic prints and retro motifs were interjected throughout, appearing on shirts, jackets and boiler suits (with the latter, think Tom Cruise in Days of Thunder; not 70s, but similar aesthetic).

Then it was blue denim that played a signifying role in communicating this retro story: turned-up, kick-flared jeans and jackets were key pieces.

And let’s not forget the shearling. A recurring detail. It refined peaked-collared, three-quarter-length coats and sometimes acted as a prime feature in voluminous winter coats.

But one song choice during the show epitomised the mood Topman Design were trying to convey: Crazy Horses by The Osmonds. A 70s classic.