• Text Lewis Firth
  • 15th July 2015

The Usual Suspects

Two months ago the head boys of Public School, Dao-Yi Chow and Maxwell Osborne, were announced as DKNY’s new creative directors. A fresher future for the mammoth brand. Hype wasn’t hard to come by with names still fresh on the tongue, and it hasn’t detracted focus from their own line.

Semiotics came into play: a police line-up of multi-ethnic, multi-aged boys modelled Public School’s set of garms; commentary, possibly, on America’s – past and present – history with police brutality. That shouldn’t pull emphasis away from the pair’s intelligent, creative use of a presentation space, however, which helped project smaller, more clean-cut detailing from zips to oversized pockets.

Complications were absent, slickness embraced: black, white and navy coloured jackets, elongated tees and slouched, tailored trousers and shorts. These urbanites were street-ready, and the relaxed vibes and smoother lines kept Public School’s relevance prime as ever.