Fashion
  • Photography Sara Cimino
  • Text Lisa Walden
  • 15th January 2017

Bulk up

Philipp Plein worked up a sweat with his FW17 show last night, as he debuted his hotly anticipated Plein Sports line. It kick-started with an introduction from the German designer, explaining, “It started with a dream – I’m a dreamer and a believer and if I didn’t believe in my dreams then nobody else would.” After reading an article in Fortune 500, Plein said he felt propelled to create the luxury alternative to Nike – the world’s largest grossing company. “Active sportswear is one of the biggest segments, but we don’t have even one luxury alternative.”

It was all go, go, go from there. Set on an assault course (with a two-story glass-fronted gymnasium fitted behind the catwalk), an all-star acrobatic performance wowed attendees as the first looks came out. Neon sneakers, silvery space-like parkers, tiny shorts, cage helmets, and bright tights were the standouts as Plein tapped into the niche of luxury activewear – in his out there way – and embraced his phrase “first rule, no rules.” “Iron Mike” was etched on t-shirts with leather boxer gloves hung over models’ shoulders. Boxing lesson? Spin class, anyone? Plein’s debut collection served up gear for just about any mood of athleisure.