- Text Finn Blythe
- 24th September 2018
One season on from FW18’s love letter to Milano, Massimo Giorgetti returned to the kind of street-ready tailoring that characterised his early beginnings with the brand. Here were the many constituent elements we have come to associate with MSGM, fused together for a collection that played with print and palette as much as it did with scale and sport.
A succession of blurry prints were, for Giorgetti, reminiscent of the hazy quality of dreams, “All the prints and colours are a little bit wrong”, he said post-show, “To dream is beautiful”. Underpinning the floral reverie of jacket suits and trench coats (which later devolved into something increasingly abstract, resembling tye-dye explosions) were the brand’s core palette of pinks, reds and whites, present throughout the collection and worked into bold colour-block panels that clung to the body. The street elements arrived later, a seamless transition from the figure-hugging elegance that preceded it, and a nod to the futuristic cycling glasses we’ve seen in previous seasons. Logo sweatshirts – a staple of MSGM’s oeuvre as much as anything else – were paired with skin-tight shorts that spoke of the athleticism and energetic lifestyle that is at the heart of the MSGM girl.