• Text Laurie Trueman
  • Photography Sara Cimino
  • 26th September 2016

Sped up

Massimo Giorgetti is no stranger to the art of mixing and matching. His line MSGM has consistently been a fusion of pop culture and individuality since its birth in 2008. With an eccentric undercurrent that derives from Giorgetti’s various personal inspirations, the designer draws from contemporary art, music and the work of revolutionary fashion designers such as Walter Albini, the late and great Italian designer who reinvented 1930s womenswear.

On a runway that resembled its airport equivalent, models marched down a grey bricked road marked with aviation style arrows. For SS17 Giorgetti sought to redefine his signature modern stripes, circles and frills with a elegant range of shapes and luxe materials; elongated frilled tops, blouson florals, straight sports dresses and breezy wide trousers. Combined with a range of crochet string netted dresses, straight-out-the-pool wet hair and neon barrel bags, Giorgetti was reminding us that Summer will return (although the cloudy skies overhead may have other ideas).

The last look of the show combined a netted fishnet upper half with an envelope style green and black dress. Acting as a closing slogan of what Giorgetti does best: that contrast of sexy yet sporty, creative yet practical. As models accelerated down the runway, they proved there just ain’t no stopping the MSGM SS17 woman.